How Mentorship Helped Drone Start Up

However, the ambitious project didn’t just spring from technical know-how; it was significantly shaped by the guidance of a dedicated mentor through Business Mentors New Zealand.

In mid-2022, George recognised the need for expert advice to overcome the hurdles of turning his concept into a viable product. Despite his engineering background and deep interest in drones, he faced challenges in commercialisation and business strategy. "I realised things were slower than I anticipated," he recalls. "I needed business advice on commercialisation and production, especially in a complex field like unmanned aviation."

This is where mentorship played a crucial role. George approached Business Mentors New Zealand and was paired with Michael Durie, whose expertise proved invaluable. "Michael helped me understand the business process, marketing needs, and the importance of networking and pitching," George explains. The insights provided by his mentor were not just about refining the product but also about building a robust business framework around it.

One of the most significant impacts of the mentorship was on George’s approach to marketing and networking. Michael guided him through developing comprehensive marketing plans. "We worked on strategies to get the company’s name out there, identify target audiences, and effectively pitch our ideas," he says.

The mentorship also opened doors to valuable connections. Michael facilitated introductions to technical experts and industry players, expanding George’s network and providing access to resources that were crucial for advancing the project. "Michael encouraged me into more networking and relevant events, which opened up more connections and helped with expert advice," says George.

Michael’s support also helped George navigate the complexities of running a startup and avoid common pitfalls. "One of the most impactful pieces of advice, was not to try to do everything alone," he says. “Because I'm the sole founder and owner, I've been doing everything myself. So, it's about looking at how we can get other people involved to help with the load.”

The mentorship experience also included participation in programmes such as the UC Food, Fibre, and Agritech Challenge and the Ministry of Awesome Founder Catalyst programme. "These programmes provided pitching practice and networking opportunities that were incredibly beneficial," George says.

Narix FSD’s drone system for wildfire management is progressing towards its prototype stage, with plans for broader deployment in the near future. The system aims to enhance early fire detection and suppression, potentially revolutionising wildfire response efforts.

George says the impact of mentorship through Business Mentors New Zealand has been an invaluable part of his entrepreneurial journey so far.

See businessmentors.org.nz if you are interested in finding or becoming a mentor.